Interaction design aims to define and facilitate interaction between human beings by means of a product or a service. It focuses on the possibilities to create and encourage behaviour facilitating an exchange between people. A few examples of Interactive Design:
Sparing use of CSS animation and really well considered rollovers make for a snappy feeling UI on the Award site.
Kids Health: Just For Kids Website
Our experience with interactive design starts early. Educators know that people absorb information better when they are actively engaged in the process.
Kids Health run by The Hospital Sick Children in Toronto has managed to make health issues, entertaining through the use of interactive ebooks, multimedia videos, quizzes and heaps and heaps of games on their site.
Sifteo cubes are like Lego bricks for the 21st century. The cubes communicate wirelessly to respond to each other and your gestures. The 19 games blend physical and digital interaction. The brainteasers engage kids more than mere button pushing or screen tapping. This is one great example of Interaction Design.